*note: this is a re-do blog post of week 3's topic - Science and Technology
Quick Glance - Can You Identify These Pills?
(Answer: Left = Prozac, Right = Ibuprofen, Bottom = Calcium Supplement)
From ibuprofen to allergy medicine, it is likely that every one of us has popped a pill in our mouth without knowing its exact ingredients or even its guided directions. Our lifestyles depend heavily on science and the scientists’ research. From physicians to researchers to engineers, science encompasses a variety and a myriad of professions and careers of Americans. It is surprising and worrisome that in common society, citizens are not well connected with the latest scientific research as well as unknowledgeable and poorly educated about essential and simple ways science works in our lives, for example, the drugs and medicine we take daily. How do they work? What causes their "healing" effects? And are they merely short-term or does the medicine have long-term benefits, or worse, long-term disadvantages?
Science is increasing being fed to people without detailed information or any personal connection. The hours, weeks, years of research and work scientists perform are constantly taking a backstage role. However, some people may argue that it is not necessary for the public to know the intricacies and background of their medicine and drugs they consume. It does indeed take advanced knowledge and understanding of anatomy, biology, and chemistry, and the processes of creating a drug are laborious and time-consuming. But, as easy as it is to trust the science community with their products, it is just as easy to lose this trust when something goes wrong. And when this erraticism occurs, it is natural to blame the same science community when there should also be personal responsibility involved.
In Nisbet and Scheufele’s report, “What’s Next for Science Communication?” they mention how framing, interpretative storylines that communicate what is at stake in a societal debate, helps simplify issues for the public, and provides common points of references between scientists, the public, and the media. However, with framing comes subjectivity, which can prove to be harmful in the pharmaceutical realm. Advertising and business goals can get take emphasis over the best interests of the medicine’s users. It is essential to provide objective facts and news about medicine and pharmaceuticals to its users, and there are not enough third party organizations – which are unaffiliated with the drug – to distribute this type of information.
Recently, an organization, ePocrates, launched, having a main mission of mobile health software. It has established a popular medical iPhone application: ePocrates Rx, which essentially issues information about drug dosing, calculations, and interactions, and provides pictures of the drug pills. Moreover, they update their application constantly to include new drugs and interactions, to publicize drug recalls, and to communicate medication safety updates from the FDA, CDC, ISMP, and AHRQ. This free mobile application has extended to fit compatibility to the Blackberry, Android, Palm, and Windows Mobile. Consumers can also access this application online.
Nisbet spoke to our class about the importance of public participation in science communication. Public participation has the ability and potential to increase accountability, transparency, and institutional change. With the pharmaceutical industry, feedback is vital in ensuring public safety and drug efficiency. While it is unrealistic that citizens are up to date and informed about the medical community, there should still be personal responsibility upheld when using pharmaceutical drugs. The community can use these new technological advances to create and strengthen access to science. Undoubtedly, applications like ePocrates Rx is convenient and saves time for consumers – we just have to choose to use them.
So when it comes down to it, it is up to the individual. How well informed do you want to be about what you are consuming, especially on a pharmaceutical level? Does your thought end when the pill does the job? The weight of obligation is diminished, and it is an overwhelmingly a matter of choice and personal responsibility. Respect both yourself and the scientists who serve you in taking additional steps to become informed and cultured in scientific research and procedures.







